3×
Faster Onboarding
6 months → 6 weeks
6 months → 6 weeks
AI-Powered Hospitality Training
From 6 months of onboarding to 6 weeks with AI
Scenario-based training that turns staff into confident service pros. Bartenders master cocktail specs and upselling. Managers track team readiness in real-time. All powered by adaptive learning and AI coaching
Dashboard/
Bartending · Scenario 3
A guest asks for a “strong but smooth” cocktail. How do you recommend something that matches?
I’d suggest an Old Fashioned — it’s spirit-forward, smooth from the sugar and bitters, and feels premium…
22/25
Revenue Impact Calculator
See what better training is worth
A 5% lift in average transaction value — that’s one better upsell per shift.
Projected annual revenue lift$46,800Based on 10 staff × 40 transactions/week × $45 avg × 5% uplift
Trusted by Hospitality Teams
Built for venues that care about consistent standards
65+
Cocktail & Scenario
Training Content
Training Content
19
Languages Supported
Global Training Ready
Global Training Ready
The Complete Hospitality Solution
One platform. Two powerful tools working together to lift your team and your venue.
Management Console
Venue Performance Mission Control: Track team performance and compliance in real-time
For Your Staff
Professional Development, On Demand: AI-powered training that scales with your venue
- Interactive ScenariosRealistic situations staff face every shift — guided by AI
- AI CoachingInstant personalised feedback on every response, available 24/7
- Visible ProgressELO ratings, skill levels, and mastery badges track real growth
- Knowledge Hub65 cocktail specs + 26 reference articles on demand
- Smart ReviewSpaced repetition resurfaces weak areas automatically
Your team’s personalised training dashboard.
Welcome back, Alex
In Progress
Cocktail Fundamentals
In Progress
Upselling Mastery
AI Training Coach
A customer asks for a “strong but smooth” cocktail. What do you recommend and why?
I’d suggest an Old Fashioned — it’s spirit-forward, smooth from the sugar and bitters, and feels premium.
Great choice! You’ve identified the key attributes. Let’s explore how you’d upsell the whisky selection…
Powered by Mastery Engine
Intelligent learning that actually works
Three proven mechanisms working in combination to build lasting capability — not just passing scores.
Step 1
Adaptive Skill-Level Matching
The ELO rating system matches each staff member to scenarios at their current level. Pass harder challenges and your rating climbs. Struggle and the system adjusts — always finding the optimal training edge.
Step 2
Automated Knowledge Retention
Spaced repetition resurfaces weak areas at the scientifically optimal intervals — 1, 4, 9, and 16 days. Staff don’t cram. They retain. Knowledge decay is monitored and corrected automatically.
Step 3
Real-Time Performance Evaluation
AI scores every response across 5 dimensions: communication, hospitality, problem-solving, professionalism, and guest experience. Feedback is immediate — no waiting for a manager’s opinion.
The Science Behind It
Why SBE produces results others can’t
Spaced Repetition
Decades of learning science prove that reviewing material at optimal intervals creates lasting memory. We resurface weak areas automatically — no cramming required.
ELO Rating System
Just like chess, staff face scenarios matched to their skill level. Pass a hard scenario? Your rating jumps. Struggle with easy ones? We adjust to help you improve faster.
Immediate Feedback
AI evaluates every response in real-time across 5 dimensions. Staff learn what works immediately — no waiting for a manager’s opinion or guessing if they got it right.
Progressive Difficulty
The 4-stage path starts simple and progresses to complex judgment calls. Each stage builds on the last — not a random quiz every time.
Scalable Training Tiers
Built for every level of your team
From individual staff to multi-site venue groups — one platform that grows with you.
Try it free
Free Demo
Experience the AI training engine first-hand — no commitment required. See what your team would be working with before making a decision.
For individuals who want to explore the platform.
Most Popular
Individual
Pro
Full access to all training modules, unlimited AI coaching and progress analytics. Build career-ready skills at your own pace.
For bartenders and hospitality staff investing in their craft.
Single location
Single Venue
The full manager console, unlimited staff logins, compliance tracking and hands-on onboarding for one venue. Get your team trained in week one.
For venues ready to professionalise their training.
Multi-location
Multi-Venue
Unified dashboards across up to 5 venues, cross-venue analytics, leaderboards and a dedicated account process tailored to your group’s needs.
For venue groups and multi-site operators.
Roadmap
Future Updates.
We’re actively building and improving the platform. V2 updates are planned within 6 months.
2 months
More Staff Modules
New training modules covering coffee service, food pairing, wine fundamentals and advanced guest interaction.
4 months
More Staff Modules
Expanded scenario sets for large-venue management, events service and high-volume bar operations.
Within 6 months
V2 — Major Feature Release
A significant platform update informed by founding member feedback, with new features across training, analytics and management.
TBA
App Store — iOS & Android
Native mobile apps so staff can train on the go, anytime, anywhere — fully synced with their progress.
Built From Experience
Created by someone who’s lived it.
Serve By Example was created and is managed by a real hospitality professional with over 15 years of experience across Australian bars, pubs and venues. Not built in a boardroom — built behind the bar.
15+
Years in Australian Hospitality
100s
Staff Trained & Managed
1
Platform Built From Real Experience
“I built the training tool I always wished I had — one that works for real venues, real staff, and the real pressure of a busy service.”
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